Advertising Materials
Booklets, leaflets, brochures, flyers and publications, memos – all of which should be accessible to the audience. Currently popular spread of print advertising with the help of postal services. Such a method different low cost, the possibility of a broad outreach, a variety used in the design of creative techniques. If we talk about mass distribution, that is about all of the promotional information, which daily delivered by mail, it is worth noting that it is directed rather to inform potential customers about the existence of a proposal on the market. Entirely different qualitative role of direct marketing – targeted mailing services. Direct marketing serves as an intermediary between the seller and buy, establishing feedback that in turn creates an effective two-way communication. All this contributes to the creation long-term and sustainable partnerships. The main advantage of targeted mailing list is selective and concerted action.
In other words, aimed directly at its audience of direct marketing to minimize costs, while receiving the maximum return on the advertising campaign. The main secret of success derekt marketing is personified supplied information: it creates the impression that the advertising message is addressed to you. In the present situation of developing market relations by one of the pillars of success is the availability of information. Under these conditions, the popularity of distribution of print advertising with the help of postal services, as well as the effectiveness of direct marketing is constantly growing as meet all the requirements of effective communication. Advertising mail postal services – is the act or activities for receiving, processing, transporting, delivering mail, as well as the implementation of postal remittances.
Tags: advertising