Controversial Campaign
COM video tells the story of a sperm donor who receives an erotic movie about the club, in which hot zombies appear to go to a clinic. The Fund is to create sentiment and be more subscribers. Getafe presented Thursday its new communication campaign to attract subscribers, through a video described by Jose Antonio Cuetara, director of marketing for the team, as controversial, and according to its creator, the creative Angel Torres, intends to plant the world of getafenses. The video tells the story of a sperm donor who receives an erotic film about the Getafe, appearing hot zombies, in such a way that seeing reproduced tape becomes easier donation to populate in the future Stadium with partners of the Getafe to go to a clinic. We wanted to tell a reality, because we come to the field when we can, and it is true that there are many people who is paid but never fills. We are few and have to be more. We have to have action, move a social mass of fans to sow the world of getafenses in a sympathetic manner, said the creator. The Fund is to create sentiment and be more subscribers, there is no target audience specific, only that that has sense of humor, explained Torres.
Jose Antonio Cuetara, director of marketing for Getafe, pointed out that the campaign is controversial but very good from a communicative point of view. The goal for this season was to contain the number of subscribers and that it should not fall, and that has been achieved, we are now about 9,000 members but there are to be more, he said. We have products to stop people, retirees, and children from 0 to 8 years enter free accompanied by an adult. In addition to our subscriptions, we try to provide them value with the help of sponsors, because football is universal and go for all sorts of ages and people, he concluded. Source of the news: El Getafe presents a controversial campaign to “sow the world of getafenses”.
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