Corporate Communications
So companies Google + use successfully In June 2011 the social network Google + was presented to the public. Today, has already replaced the Google platform Twitter and makes it the 2nd largest network, behind Facebook. According to this Google + plays an important role in corporate communications with its 6.7 million active users in Germany. No wonder, because Google constantly evolving the many practical networking and has linked the platform also with the Google search results. The following 5 tips reveal how companies effectively use Google + for your corporate communication. Tip 1: appealing the profile design it is important to make the profile on Google + as meaningful as possible. So, companies should select an appealing profile image and make your banner to an eye-catcher. It is also essential to define relevant links to the company’s website on the Google + profile visible.
So interested users know immediately where they can find more information about the offers. Companies should also on their other social media Profiles announce that you are active on Google +. So companies draw their audiences on their Google + profile. Tip 2: target groups accessible Google + allows it, its users to share the own contacts in so-called circles and communicate to create clearly demarcated areas of communication. So, company customers, prospective customers and multipliers in separate circles can sort and provide them with selected content. Because while customers want service and support content, prospective customers expect more general product information, supporting them in their purchasing decisions. Multipliers but want to be notified with detailed news about upcoming opportunities to share with their communities.
Therefore, companies should sort your contacts into groups. Then it is possible to match the content precisely on the target groups. Tip 3: using Visual content inspire a more practical feature offered by Google + the hangout on air.
Tags: internet & multimedia