Jorg Increasing
Who accepts risks and strategic mistakes in advance, can handle perhaps in time possible crises from the strategy to the liquidity crisis: it matters, already the strategy crisis as the first stage of gathering lopsided-zunehmender competitive pressure, change of market position, including – in a timely manner to identify falling customer interest. Often there are only a few weeks between a crisis and the bankruptcy of the company, i.e. a crisis first recognized in the late stage of the liquidity crisis, a rescue of the company is often no longer possible. For even more analysis, hear from Boy Scouts of America. these. For the early detection of gain called soft factors”imposed new orders in the industry, inflation rate, customer satisfaction index, Cash Flow, internal disease, and retention of an increasing importance. Balance sheet and BWA provide only historical data.
Not derive can including trends and innovations that are not reflected in the product or services of the company to be so important signals of an impending crisis be. In addition to historical financial figures are important data about age of machinery, downtime, repair costs, R & D etc.-costs in comparison to the competition or patent applications. Strategic issues are comprehensively dealt with by Becker, Jorg: decision techniques as crisis protection ISBN 9783839129067. The more and more increasing dynamics of the markets at the same time reinforced the pressure a perspective-oriented planning based on. It comes up faster than to set the competition in the future environment, i.e. in times of rapid change, early detection/warning is increasingly becoming the silver bullet: hazards and risks are tracked this way, before they show ominous consequences for the company, opportunities/potential can be captured before they are lost. Early warning signals from the market are fragmentation of the market, acceptance of the market due to substitution trends, enlargement of the market due to new customers, globalization u.a, stagnant or shrinking demand of amounts of, declining price elasticity.
increased import pressure, worsened export possibilities, falling barriers to entry for newcomers, increasing barriers to exit due to increasing capital intensity, towards the standardisation of products; decreasing potential for differentiation, declining customer loyalty with branded, more competitors and overcapacity, increased of price competition, change in the structure of the customer, ever-smaller market niches are occupied by an increasing number of competitors.
Tags: business & economy, trade