Strategic Partnership
Including international, such as "JSC" RZD "in the transport market: cooperation and partnership" or "1520 Strategic Partnership". At the same time the company logos partners (sponsors) are placed on advertising modules in the media, informing readers about relevant activities. Such sponsorship adware often go out, for example, in the magazine "RZD-Partner". A special place in the promotional film is December – Christmas Eve and Christmas holidays. This month the publication of modules, which congratulated the company's advertisers are our partners and clients a Happy 2008. Thus, in addition to large Advertisers ("Transcontainer", "Transoil"), in the magazine "RZD-Partner" also appeared in modules of companies that advertise in other publications investigated practically do not give. This, for example, "FosAgro trans-, John Nurminen, Irtrans." In addition to the Christmas holidays the reason for branding and are other notable dates and events. For example, a professional railroader or feast day is such an important nation-wide date as Day Victory.
The companies were not averse to reiterate myself in the pages of industry journals, on the occasion of awarding honorary "Partner of JSC" RZD ". So how did "Transgarant" and the Finnish freighter VR Cargo. That As business and socio-political publications, in their main and almost the only advertiser among the studied companies performed in 2007, the International freight forwarder DHL. In its advertising, which was of reminding or image character, were such as an advertiser it provides customer convenience in the organization of import transportation and effective delivery of cargo and mail at domestic directions.
Tags: marketing