Philip Kotler
Then one becomes in charlatanism art. In the decade of 1950 Peter Drucker it launches to its practises it book of administration where it made reference to the marketing was the first register written on the cited subject, in the decade of 1960 Theodore Levitt, later intitled the father of the marketing, in its article in the magazine Harward Business intitled Rewien myopia of the marketing, disclosed a series of errors of perceptions, revealed importance to it of the satisfaction of the customers, a serious study of the market. In 1967, Philip Kotler, launches the first edition of its book Administration of marketing, where it put to congregate to revistar, to test and to consolidate the bases of what today they form the rule of the marketing. In 1970, some types of companies are multiplied, and the contribution of the marketing is so strong that influence in other sectors of the activity human being as example we can cite the Library. Then in the decade of 1980, Tone Peters and Bob Waterman they inaugurate the age of gurus of marketing its books completely focavam the satisfaction of the customers, the marketing passed then to be a direct concern of the high direction of the companies. In the decade of 1990 they had had a fort impact in the world of the marketing, the Internet I deal, it electronic it was the time of maximarketing, the reinforcement of the societal marketing, became a market requirement well-being of the society, in the decade of 2000, as turned millenium the segmentation of the television the handle, the popularity of the cellular telephony, had appeared research and publications on webmarketing. 3 PROCESS OF MARKETING ADOPTED IN the LIBRARY REFERENCE the reference normally is associated with the world of the businesses, and in fact the marketing techniques had been developed in the organizations that aim at profits, however the ones that they do not aim at had perceived that they could be benefited of the techniques to improve its image and services before its users.
Tags: art and science